Polishing a t… tough role to recruit for
Attracting the right candidates for roles that are often deemed less desirable, such as those in remote locations, requiring specialized skills, or involving challenging working conditions can often be a challenge. Finding the perfect fit for these positions can be a daunting task, but it’s not impossible.
In this webinar, we’ll discuss how using truly tailored personas, innovative attraction strategies and bold yet authentic creative, can help attract the right candidates for jobs deemed less desirable.
What’s being discussed:
- How we turned traditional advertising on its head
- Putting the candidate before the job and how doing this delivered on what was already an award-winning attraction strategy
- How you can attract candidates in an increasingly competitive and challenging market
- How using insight and proposition led creative can help you differentiate yourself
Register for the event
Agenda
25 June 2024
10:00 – Opening announcements
10:05 – Guest speaker presentation
10:15 – Case study presentations
10:45 – Live Q&A session
10:55 – Closing comments
11:00 – Event close
Event Partner
Creed Comms is a full-service, award-winning recruitment marketing agency that builds world-class employer brands, delivers innovative talent attraction strategies, achieves great ROI through media optimization, and creates inspiring internal communications. Driven by results, they offer strategy, creative, digital, insights, media buying/tracking, and great service to employers across all sectors in the UK and internationally.
With over 10 years of in-house recruitment experience in both public and private sector organizations, Emma has expertise in handling both volume and niche recruitment across all salary bands up to executive level. Emma has a keen focus on developing processes and implementing innovations to support recruitment efforts and enhance the performance of recruitment teams.
Liam has worked in the creative industry his entire career, with the last ten of those in employer branding and marketing. He’s had the pleasure of leading the creative development of employer brands for organisations of all shapes and sizes. From technology giants who are changing the world, to housing associations and building societies helping people look after theirs.
Dave brings over 16 years of expertise in recruitment marketing, employer branding, and talent attraction. Leading a talented team at Creed, Dave delivers industry-leading strategies and solutions that empower clients across sectors to enhance their employer brands, attract top talent, and navigate the evolving recruitment and people communications landscape.
Natasha Preocanin is the Managing Director for In-house Recruitment (IHR), the largest and most engaged community for In-house Recruiters. Our 20,000+ community benefit from over 70 live and virtual events each year ranging from our 1000-strong exhibitions and high profile awards to exclusive half-day breakfasts and targeted dinners for Recruitment Leaders. We also produce industry leading digital whitepapers, webinars and leadership videos alongside high value community forums and an all-inclusive supplier directory.
With a background in events, Natasha's joined the company in 2012 as an Events Executive and quickly progressed up the ranks to her current position as MD. She now leads the company in becoming the go-to resource for all In-house and Talent Acquisition teams who are looking to become better recruiters. Natasha can often be seen on stage, hosting our events or behind a microphone, interviewing a host of industry experts.