Aya is the Talent Acquisition and Diversity, Equity, and Inclusion Leader at Decathlon UK, one of the UK’s biggest sports brands. With a background in Advertising and Communications, Aya transitioned her career trajectory towards a more people-centric focus, driven by her passion for talent acquisition and fostering diverse and inclusive workplaces. Her expertise lies in strategically aligning talent acquisition initiatives with DEI goals, ensuring that Decathlon UK attracts, retains, and empowers a diverse range of talent. Her unwavering passion for sports fuels her commitment to fostering environments where individuals from all backgrounds can thrive and perform their best. As a former triathlete, ice hockey fan, and now an avid runner, she seamlessly integrates the discipline, resilience, and teamwork inherent in sports into her professional approach.