Best practice sharing
Hear from your peers on their best practices in the employer branding world
Join us for a day of insightful discussions with like-minded peers and hear from our range of expert speakers on the all-important topic of employer branding in your recruitment process.
An one-day conference in the heart of London, leading with thought leadership presentations and peer-to-peer roundtables, leaving you with actionable insights into building an effective employer branding strategy.
Speaker Topics
Increasing quality conversions
Why quality should always win over quantity
Global strategy
Building brand consistency locally and globally
Engagement
How to gain buy in from internal stakeholders
Talent Attraction
Leveraging digital platforms to optimise brand presence
Data-driven Decision Making
Building a compelling case based on deep insight
Agenda
03 July 2024
In this session, Sam Davies and Rhian Kiernan will explore:
- Why is employer brand advocacy important?
- How do you find ambassadors and then grow the community? Should it be top down or bottom up?
- How many people should you aim to turn into ambassadors? What % of your headcount?
- What type of content works for employer brand advocacy?
- How do you engage ambassadors to share content? What comms channels should you use? What rewards should you offer for participation?
- How do you demonstrate ROI back to the business?
Organisations are constantly on the lookout for candidates that demonstrate not only high IQ scores, but also high levels of emotional intelligence. What many fail to recognise is the flip side of this coin - emotionally intelligent candidates are also using that skill to evaluate you as an employer, and many are falling short.
Join Simon Partington & Tom Oliver as they'll offer practical advice on how organisations can use authentically produced film at every stage in the recruitment cycle to create emotional connections with candidates.
In this session, David Thompson will uncover:
- 10 of those most common mistakes that span the entire EB lifecycle
- Why they happen and their impact on EB effectiveness
- How you can learn from the mistakes and avoid making them yourself
In this session Bill Davidson will be discussing strategies for optimising your online presence, including social media, employer review sites, and career websites, to showcase your employer brand effectively.
- Exploring how to identify and articulate your company's unique values, mission, and culture to attract top talent authentically
- Highlighting the importance of empowering your employees to be brand ambassadors and share their positive experiences, both online and offline
- Learning how to develop engaging storytelling content that resonates with your target audience and communicates your employer brand message effectively
Join Amy Furnival as she covers:
- How to help candidates self select in...and out of the recruitment process
- Why quality should always win over quantity
- Improving the candidate experience
- Helping TA find the right applicant faster, and reducing time to hire
Join Matt Doyle, Head of Talent Acquisition & Employer Brand at Play'n GO, as he shares his Employer Brand journey. He'll discuss:
- Why we went alone and created our EVP and Employer Brand in-house
- Do constraints result in better creativity?
- How to be clear on your outcomes and what you want to achieve
- Being a disruptor - how to compete, in a different way
- Pros and cons from our journey, learnings and self-reflections
In this session, Mariah Garcia will be discussing:
- The role of inclusive employer branding in today’s battle for talent
- Actionable strategies for developing an inclusive employer brand
- How to engage and empower internal communities as brand champions
Speakers
Why attend
Best practice sharing
Unrivalled speaker content
Be inspired by success stories from talent professionals from tech, healthcare and retail industries
Strategic roundtable discussions
Strategic roundtable discussions
Hear from your peers on their successes, challenges and changes within TA
Expert guidance
Learn from industry-leaders from world-class organisations
Networking opportunities
Networking opportunities
Grow your network at our dedicated lounge areas and post-event drinks
Offers, goodies and competitions
Pick up some treats for your team and be in with the chance to win big prizes!
Register for the event
“It has been absolutely brilliant working with you and I think what you're doing for recruitment and the events industry as a whole is highly commendable.”
“I felt the conference was really good with some great sessions throughout the day. Certainly some pointers and tips I’ve taken away from this.”
“Great insights to a new processes being launched. Good to be able to see another company of similar size go through a transformational change with success.”
Gold Partners
Silver Partners
Venue
10 Union Street, 10-18 Union Street, London, SE1 1SZ
0203 916 5025
Sam is the CEO and co-founder of Real Links, the employee referral, advocacy and internal mobility platform. They set themselves apart from competitors with their matching technology which is used to match employees and their social networks (e.g. LinkedIn) to jobs. They also support development by matching employees to internal projects and mentors.
As the Global Head of Employer Brand and Recruitment Marketing at Haleon, I lead a team of professionals who are passionate about creating and executing innovative and effective strategies to attract, engage, and retain top talent for a leading global FTSE100 companies. I have over 25 years of experience in the fields of human resources, recruitment, marketing, and employer branding, working across various industries such as tech, telco, and consumer products.
My core competencies include developing and managing employer brand and recruitment marketing campaigns, creating and delivering compelling employer value propositions, building and nurturing strategic partnerships, and driving performance and change management initiatives. I thrive at bringing both brand and EVP to life, and empowering my team and stakeholders to achieve excellence and growth. My mission is to showcase Haleon’s culture, values, and vision, and to inspire candidates and employees to join us in shaping the future of technology.
Simon is a co-founder of Alchemy Films. He started his career in PR and journalism, then worked as an agency and in-house digital marketeer for 10 years, before becoming a full-time filmmaker. Simon has worked on national campaigns for major brands in a multitude of sectors, and has vast experience in creative communications and employer branding.
Over 30 years working on all things recruitment I’ve noticed Employer Branding can be seen as a bit of a dark art and a mystery. Yet there’s an increasing need for businesses to be able to promote themselves as employers of choice. Not just to reduce recruitment costs but because job seeking talent have different expectations these days, and care increasingly about who they’re working for.
So – since I like to take on big challenges – I’m the co-creator of Employer Branding Made Easy. We’re a skills and consultancy provider passionate about enabling all companies to compete for talent on a more even playing field. Regardless of budget and whether their brand is a household name or not.
As providers of specialist online courses, consultancy and coaching services delivered in a pragmatic and inspiring style we make acquiring Employer Branding skills easier, enjoyable, cost-effective and time saving. Crucially, our courses provide all of the resources, templates and knowledge you need to bring a project to life in 20 weeks. But nothing you don’t.
As the Founder and CEO, Bill Davidson is a visionary thought leader in the advertising industry. His passion for transforming agencies through innovation and results-driven marketing is what drives him.
With over 23 years of experience, Bill brings a unique blend of expertise and a relentless drive for success to Swish Advertising. His vision is to make Swish a global leader through creative strategies, exceptional client service, and measurable business results.
Prior to Swish, Bill demonstrated his leadership abilities and results-oriented approach by growing a small, U.S.-based agency and assisting in transforming it into a nine-figure empire under his watch. This substantial growth enabled two successful exits for the agency owners, showcasing the massive value he created.
Bill’s ability to develop strategic partnerships that align marketing with business goals stems from his passion for finding solutions that deliver real results for clients. He loves helping clients achieve their goals and exceed their expectations.
In summary, Bill approaches his role with vision, thought leadership, passion, and a relentless focus on results. He transforms agencies by aligning them with the interests of their clients and fueling their growth through innovative and data-driven marketing strategies.
As the CEO of Swish, Bill is focused on building a future-ready agency by cultivating a culture of innovation, recruiting top talent, and delivering standout solutions that drive real impact for the company’s clients. His vision is for Swish to become the most trusted partner for clients seeking to transform their business through brand and marketing.
Bill lives in the suburbs of Philadelphia with his wife, four kids, and four toy poodles.
Experienced marketing and branding professional, currently working within the employer brand team of a tier 1 contractor. Skilled in branding, graphic design, copy writing, campaign building and reporting. I am particularly passionate about inspiring the next generation of young professionals and showing them the different routes available to their desired career.
Harriet Maxted is the Employer Brand Lead at JLR (Jaguar Land Rover), who are one of the UK's largest exporters. With over 39,000 employees globally, JLR's vision is to be proud creators of the most desirable, modern luxury brands, for the most discerning of clients. Harriet's responsibility is to ensure the Employer Brand and EVP is embedded across the organisation and used consistently by employees and suppliers alike.
Harriet has always worked in the employer brand and recruitment marketing space with previous experience agency side working across several global clients. As well as further time spent in her early career working at Mars Inc in the Global Talent COE.
A passionate storyteller and marketeer, Marcus is Primark’s Global Employer Brand & Attraction Lead - responsible for developing, driving and delivering Primark’s strategy across it’s 17 markets. Working in the global COE, he partners closely with the business and its markets to attract, engage and inspire candidates across its instore, central functions and supply chain talent needs. Prior to joining Primark, Marcus previously spent 7 years agency side working with global clients across a range of industries including easyJet, PepsiCo, the LEGO Group, Pandora, Network Rail on everything from EVPs and careers sites to content and attraction strategies, picking up various awards along the way.
Having worked through the years of recruitment advertising, then marketing, then branding, but also with (slightly less) experience of recruiting for major corporations, Matt has seen lots of changes in the talent attraction/acquisition industry. Now heading up a team of international recruiters for an iGaming company, and creating branding messages to attract the right talent, Matt is acutely aware of how fast the industry is progressing and the opportunities, and challenges, that presents.
Aya is the Talent Acquisition and Diversity, Equity, and Inclusion Leader at Decathlon UK, one of the UK’s biggest sports brands. With a background in Advertising and Communications, Aya transitioned her career trajectory towards a more people-centric focus, driven by her passion for talent acquisition and fostering diverse and inclusive workplaces. Her expertise lies in strategically aligning talent acquisition initiatives with DEI goals, ensuring that Decathlon UK attracts, retains, and empowers a diverse range of talent. Her unwavering passion for sports fuels her commitment to fostering environments where individuals from all backgrounds can thrive and perform their best. As a former triathlete, ice hockey fan, and now an avid runner, she seamlessly integrates the discipline, resilience, and teamwork inherent in sports into her professional approach.