Cracking the talent code: Social media & AI in employer branding

84% of job seekers say a company’s online presence influences their decision to apply. In a world where candidate expectations are evolving rapidly and talent competition is fiercer than ever, standing out means rethinking how, where, and why you present yourself.

This webinar is designed for employer brand leaders, talent acquisition professionals, and communications experts who are ready to explore how social storytelling, employee advocacy, and AI-powered tools can elevate their brand and deliver real hiring impact.

Featuring firsthand insight from global energy leader Aggreko and social specialists at DNA, this session equipped us with the ideas and practical steps to build a brand that fosters talent growth.

Topics disscussed:

• The latest social media trends shaping talent attraction and what they mean for your strategy
• How Aggreko built a social media presence to boost engagement and brand visibility
• Practical ways to combine AI and creativity to scale content and deepen insight
• Tips to drive authentic employee advocacy without losing control of your message
• Five immediate actions to supercharge your employer brand through social and AI

Speakers

Event partner

At DNA, we create stronger brands and build better businesses for our clients by helping them find, keep and engage the staff they need to be successful. We are thought and practice leaders in all things EVP, employer branding, candidate attraction and engagement. Delivering real, measurable business success, we increase the quality of the people agenda, decrease the costs and ensure a legacy of improvement for the future.

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