Seven success factors of world-class employer brands

Employer branding is like growing a flower in a pot. We all have some understanding of the fundamentals of making it grow, but getting a good result requires the right balance for the conditions, and the right amount of attention.

With no clear recipe or guideline for the “ultimate employer brand” available, the significant crossover between marketing, corporate communications and HR, and the sheer number of processes and components that fall under this umbrella, achieving this