84% of job seekers say a company’s online presence influences their decision to apply. In a world where candidate expectations are evolving rapidly and talent competition is fiercer than ever, standing out means rethinking how, where, and why you present yourself.
This webinar is designed for employer brand leaders, talent acquisition professionals, and communications experts who are ready to explore how social storytelling, employee advocacy, and AI-powered tools can elevate their brand and deliver real hiring impact.
Featuring firsthand insight from global energy leader Aggreko and social specialists at DNA, this session will equip you with the ideas and practical steps to build a brand that fosters talent growth.
Key takeaways:
- The latest social media trends shaping talent attraction and what they mean for your strategy
- How Aggreko redefined its social media presence to boost engagement and brand visibility
- Practical ways to combine AI and creativity to scale content and deepen insight
- Tips to drive authentic employee advocacy without losing control of your message
- Five immediate actions to supercharge your employer brand through social and AI
Agenda
01 July 2025
10:00 – Opening announcements
10:05 – Guest speaker presentation
10:45 – Live Q&A session
10:55 – Closing comments
11:00 – Event close
Register for the event
Event Partner
At DNA, we create stronger brands and build better businesses for our clients by helping them find, keep and engage the staff they need to be successful. We are thought and practice leaders in all things EVP, employer branding, candidate attraction and engagement. Delivering real, measurable business success, we increase the quality of the people agenda, decrease the costs and ensure a legacy of improvement for the future.
John set up his first agency in 1989 and before founding DNA, had also been the COO and CEO of TMP Worldwide, Monster.com and Barkers. A thought leader of all things EVP and employer brand, John loves to get under the skin of organisations to truly understand their business and people plans and deliver bespoke strategies to ensure success. The talent world is a dynamic one and John and the wider DNA team ensure that clients are able understand the change and can maximise their opportunities as a result.
