Building an EVP and Employer Brand is about creating a strong identity for your company as an employer and showcasing what makes it a great place to work. In today’s competitive job market, it’s essential to stand out and attract top talent. Developing an Employee Value Proposition (EVP) helps define what sets your organization apart and why people should choose to work there. By crafting a compelling employer brand, you not only attract skilled individuals but also foster a positive workplace culture that retains and engages employees. This process is key to building a talented and motivated team that drives success for your company.
In this webinar, you’ll learn how to create, embed and operationalise truly effective EVPs and Employer Brands.
What’s being discussed:
- Establishing the business case and proving ROI through stakeholder engagement
- Streamlining the process and exploring effective discovery options, leveraging AI where appropriate
- Launching and embedding EVP and Employer Brand, ensuring longevity and operationalization
- Utilizing EVP as a catalyst for positive change and aligning Employer Brand with corporate and customer brands
- …and much more!
Register for the event
Agenda
09 July 2024
10:00 – Opening announcements
10:05 – Guest speaker presentation
10:15 – Case study presentations
10:45 – Live Q&A session
10:55 – Closing comments
11:00 – Event close
Event Partner
At DNA, we create stronger brands and build better businesses for our clients by helping them find, keep and engage the staff they need to be successful. We are thought and practice leaders in all things EVP, employer branding, candidate attraction and engagement. Delivering real, measurable business success, we increase the quality of the people agenda, decrease the costs and ensure a legacy of improvement for the future.
DCC is a genuinely purpose centric organisation, deemed ‘critical national infrastructure’ for the transformation of Britain’s energy system. Specialising in employee engagement, experience and organisational culture, Bethany worked with DNA to implement a refreshed EVP that better reflected the current identity, culture and aspirations of the business.
Chartered MCIPD People leader, Catherine drives the ambitious people agenda at MAN, one of Europe’s leading commercial vehicle manufacturers and transport solution providers. A long-term DNA client, Catherine worked with DNA to help recruit and retain the best quality candidates into the business with the aim of reducing attrition and agency spend.
John set up his first agency in 1989 and before founding DNA, had also been the COO and CEO of TMP Worldwide, Monster.com and Barkers. A thought leader of all things EVP and employer brand, John loves to get under the skin of organisations to truly understand their business and people plans and deliver bespoke strategies to ensure success. The talent world is a dynamic one and John and the wider DNA team ensure that clients are able understand the change and can maximise their opportunities as a result.