Using candidate segmentation to improve retention

What if recruiting didn’t just feel like a numbers game? BT Group is proving that by understanding candidates on a more personal level, recruitment can become not just effective but transformative! We’re talking candidate segmentation - BT’s secret sauce for tackling high turnover in high-stress environments like call centers and retail. The best part? It’s working.

BT Group has flipped the traditional recruiting model on its head. Instead of casting a wide net, they’re segmenting candidates