Unconscious gender bias in recruitment

A UK study of 1.2 million job ads found they used 17% more male-biased than female-biased words, with about 60% of industries showing a strong male bias.

Even the smallest word choices can influence who feels welcome to apply for a job. Gender-coded language and unconscious bias in job adverts can quietly discourage qualified candidates before they even reach the shortlist. The result for employers is missed talent, less innovative teams, and slower business growth.

This whitepaper, created in partnership with Textmetrics, digs into the real impact of those hidden barriers and gives you the tools to remove them.

What you'll learn

• How unconscious gender bias impacts hiring and business performance

• The hidden influence of language in recruitment

• Practical strategies to make your hiring process more inclusive

• How technology can support the creation of job adverts that attract everyone

Download the whitepaper here to equip your team with the insights and tools to hire smarter, fairer, and more inclusively.

Partner

Textmetrics is an AI software that optimises tone of voice, branding, and inclusivity in your content. Create gender-neutral job ads