Reframing Gen Z attraction beyond headline roles

At our Early Careers Conference 2026, London, we welcomed Sasha Hanratty, Early Careers Leader at ITV to share a fresh perspective on how Gen Z’s career perceptions are shaped well before they apply for a job.

Sasha opened the curtain on the early influences, family, teachers, social media, and cultural narratives, that shape what young people believe they can achieve. Her session explored the crucial role employers and educators play in reframing expectations and