How to build trust in your employer brand in an artificial age

What happens when trust in employers hits historic lows, and AI is both the villain and the hero of the story?

At IHR Live London 2025, Emily Firth, Organisational Culture Consultant at The Truth Works, delivered a powerful session on how organisations can rebuild trust through authenticity, transparency, and smart use of technology.

Emily unpacked what trust really means, reliability, consistency, and emotional connection, and explored why these qualities are more critical than ever in employer branding.