How to find and use your unique hiring DNA

Every organisation has a story, a set of values, and a way of working that defines it. That story is your hiring DNA.

Hiring DNA isn’t buzzwords. It’s the blueprint behind every strategic recruitment decision. It shapes how you attract talent, how candidates experience your brand, and ultimately, how your business succeeds.

At IHR Live London 2025, the panel featuring leaders from Priory Group, Twinings, UKTV, Pinpoint and Udder dug deep into what makes hiring DNA a game-changer.

Here’s what stood out:

• Adapt hiring DNA to local cultures without losing consistency.
• Use AI thoughtfully. Enhance decisions, don’t replace them.
• Co-create processes with leaders and hiring managers for adoption.
• Evolve hiring practices while preserving brand identity.
• Choose vendors that align with your DNA, not just tech specs.
• Measure success through feedback and engagement, not just metrics.

Watch the full panel discussionbelow to discover how leaders from healthcare, consumer goods, and HR tech are using hiring DNA to transform recruitment.