Embracing AI in recruitment: Why Northern Rail is leaning in, not shying away

When faced with over 10,000 applications a month for operational roles like drivers and conductors, Northern Trains, the UK’s second-largest train operator, knew their traditional recruitment methods weren’t built for the scale or speed required.

That’s where Adam Nichols, Senior Talent Acquisition Partner, and his team stepped in. Recognising the need for innovation, Northern embarked on a bold journey to modernise their hiring process using AI. After reviewing the market, they partnered with Mackie People, selecting their customisable AI-powered assessments that focus on real skills, not just what’s written on a CV.

Northern Trains is now expanding this approach across the business, using data insights and close collaboration with hiring managers to continuously refine and improve the process. As Adam puts it, embracing AI isn’t about replacing recruiters, it’s about empowering them. And with results like these, Northern is confidently leading the way in what modern, scalable, and inclusive recruitment should look like.

Here's how it works:

AI speeds up candidate screening by filtering thousands based on skills and location, freeing up recruiters’ time.

Every candidate gets personalised feedback, smashing the dreaded “ghosting” problem.

Recruitment cycles got shorter, letting the team focus on connecting with the best talent.

The human touch stays front and centre, AI assists but recruiters make the final call.

Want the full story straight from Adam himself? Watch the video below to hear how Northern Trains is driving recruitment innovation and what this means for the future of hiring.