Programmatic job advertising: Driving quality and efficiency in your hiring process

The UK labor market is changing. Costs are rising. Talent is harder to find. The old ways of posting jobs and hoping for applications just don’t cut it anymore.

Robin Stander, VP of Sales at Appcast, has spent over 20 years in HR technology. He’s seen the challenges recruiters face, and the solutions that actually work. At IHR Live London 2025, he broke down how data, automation, and programmatic job advertising are changing the hiring game.

Some key takeaways were:

• Pay for results, not clicks, with ATS-integrated programmatic ads that optimise spend on top-performing channels.
• Mobile-friendly, under-five-minute applications boost conversions and cut hiring costs.
• Go beyond job boards, use Google, social, and niche platforms to reach all candidates.
• Regularly testing application flows uncovers opportunities to save money and hire better talent.

Want to see how it really works? Watch the full video and discover how programmatic advertising can