Why BDO’s bold new approach to early careers is a game-changer

Accounting isn’t exactly the first career choice that lights up young people’s eyes these days. Despite offering thousands of trainee vacancies, the sector struggles with a shrinking talent pool and declining interest.

BDO, the fifth largest global accounting firm, is quietly rewriting the rules of early careers attraction with a fresh, forward-thinking approach that’s as bold as it is brilliant. Why? Because, traditional recruitment methods, one-off school visits and university career fairs, just aren’t cutting it anymore. Young people today want more than a handshake and a brochure. They want connection, relevance, and a path that feels designed for them.

At one of our breakfast events, hosted in partnership with Connectr, we welcomed BDO's Outreach Recruitment Lead Jane Baker, who shared more on their early careers journey.

What can we all take away?

Be honest about your brand awareness and fix it early.

Start engagement before university and focus on soft skills first.

Segment your audience and tailor your approach.

Use digital tools and gamification to keep things fresh and fun.

Commit to ongoing, meaningful engagement, and not one-off events.

Watch the full session below.